Bachelor of Global Operation Management*

Course Description

Introduction to Management (3 credits)

Introduction to Management covers the fundamentals of management as well as modern management theories and research, including the concept of management, the nature of management, principles of management, and more. The course emphasizes the four major functions of management, i.e., planning, organizing, leading, and controlling. The course will use a large number of case studies and real-life examples to stimulate students' interest and to demonstrate how theory and practice can be integrated. The group work format will help students to improve their ability to apply theory to practice, and further develop their team spirit and leadership skills. The course aims to provide a platform for students to learn about modern management, develop leadership skills and lay a solid foundation for future career development.

Introduction to Financial Accounting (3 credits)

The course makes an introduction of the conceptions of financial accounting, including topics such as basic theories of accounting, accounting principles, journal entries, and frequently used financial statements. It aims to facilitate student’s understanding of financial accounting information, which plays a critical role in decision-making and communicating business outcomes. It is a prerequisite for Intermediate Accounting and Introduction to Managerial Accounting.

Microeconomics (3 credits)

This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it covers such topics as market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand", discusses the behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly, and explores, in brief, the basic concepts and theories of game theory and information economics. By integrating the concepts, theories and applications of economics with real-life experiences and case analyses, the course cultivates students’ economics way of thinking and guides students to approach various phenomena and analyze various real-life problems from the perspectives of economics.

Introduction to Managerial Accounting (3 credits)

The course introduces the conceptions and theories of managerial accounting, and practices in relation to cost control. In contents, it mainly discusses what specific kind of information an organization usually needs, by what means an organization could gain access to such information, and how a managerial role should use such information to inform their planning, control, and decision making. The relevant topics include cost behavior and forecast, budgeting, activity-based costing and management, cost volume analysis, and effective decision-making.

Fundamentals of Finance (3 credits)

Finance is an important part of business management, and its financial goals must always be consistent with those of the business. It plays a major role in rationalizing corporate business development strategies and daily financial activities to ensure the achievement of overall corporate goals. Through teaching and learning, this course enables students to correctly understand the concepts, principles, and content of corporate financial management, and to simply apply it to the analysis of actual situations, so as to better provide various financial activities for the company.

Customer Relationship Management (3 credits)

This course will allow students to understand customer demand-oriented marketing relationship management, and use a systematic structure to incorporate practical operational skills to quickly achieve the company's strategic goals, including establishing good relationships with customers and providing high-quality customer service. Actively cultivate long-term customer loyalty, so that "customer satisfaction" is not only implemented in daily work, but also maximizes the overall effectiveness of the team, bringing higher revenue to the global operation management industry and creating a successful business operation model.

Business Communication　(3 credits)

The course aims to introduce the students to the theories and practices in (verbal and written) business correspondences and reports. There are three effective steps to follow for effective communication: planning, writing, and perfecting. Throughout the course, the teacher will employ different examples, including emails, blogs, and formal reports, to illustrate clearly and reinforce the three steps.

Legal Environment of Business (3 credits)

This course is designed to enable students to understand and grasp the important legal principles and systems that affect the social operations of business, that is, to become aware of the “legal environment” in which business operates. At a macro level, the course discusses the political and economic problems that often occur in the process of business decision-making, and analyzes the legal environment of the international community; at a micro level, the course discusses several specific laws in the field of private law, including contract law, tort, business organic laws, and others. The course aims to cultivate students’ capabilities in critically and independently judging and critiquing the legal problems in business environment.

Macroeconomics (3 credits)

This course studies the economic behaviors of the general society and the relevant consequences. It covers such topics as GDP, unemployment rate, inflation, exchange rate and other macroeconomic indicators. By taking this course, the students will be able to appreciate the basic and significant topics of macroeconomics and use the relevant knowledge as instruments guiding their judgment and prediction of the overall economic trends in the future.

Management Information Systems (3 credits)

Currently, management information systems have achieved an integration of business management system and financial management system including supplying, manufacturing and marketing in an enterprise, which ensures the completeness of information management. Financial management information is represented as information of effect, while other business information is represented as information of cause; by establishing a cause-effect relation chain in analyzing management information reports, it becomes possible to trace back to the root cause and identify the initial cause of management information, namely business information. The course starts from the relationship between financial information and business management information with the fundamentals in management, enabling the students to grasp the initiating, obtaining, transferring and manipulating for management information from the entirety.

Organizational Behavior (3 credits)

The course will enable students to learn ways to improve their leadership skills, build an efficient team and effectively distribute work, and inherit the organizational culture to subordinates when facing subordinates from different cultures in order to effectively enhance the solidarity within the company.

Business Ethics and Corporate Social Responsibility (3 credits)

As a basic introductory course of business ethics, the course mainly introduces such topics as the basic theories of business ethics, ethical decision making, employment rights, professional privacy policy, and the social responsibilities of corporations. Lectures will also extend to topics in relation to general ethics (management, finance and accounting), so as to help students combine business ethics theories with real cases, understand the ethical issues and dilemmas organizations face internally and externally, and propose proper solutions for the relevant problems. The subject will make observations of the ethical issues involved in management, employs real-life case scenarios, and guide students to understand and discuss the relevant ethic problems and principles. The course teaches in an interactive way, combining lectures with case studies, class discussions, group assignments, and other activities.

Strategic Management (3 credits)

This course introduces the concepts, analytical tools, typical cases and process of strategic management in the modern global business administration. Topics include characteristics and functions of strategic management, business models, strategy hierarchy, external environment analysis, competitive position analysis, internal situation analysis, generic competitive strategies, partnership and strategic alliances, merger and acquisition, vertical integration, outsource strategy, internalization strategy, value chain, diversification, corporate social responsibility, organizational structure, corporate culture, core competences development etc. This course stresses the business principles and management practices in strategic management, and uses a great many cases to engage students in discussions of the key issues in strategic management.

Managerial Psychology (3 credits)

This course provides an introduction to the research findings of psychology studies on workplace psychology and daily life psychology. By introducing the students to such research theories of psychology, the course helps students overcome their negative mentality and moods, cope with work and daily-life challenges more effectively, and achieve psychological growth. The course will also introduce the relevant research theories and research methodologies of behavioral sciences, equipping the students with knowledge to interpret their encounters in campus life and future work place from psychological point of view, and thus prepares them with the desirable coping methods.

Supply Chain Management (3 credits)

This course introduces basic concepts, strategies and applications of Supply Chain and Logistics Management, including the relationship and differences between supply chain and logistics. It focuses on application of theories of supply chain management, so plenty of case studies are used to show students how to apply related theories in real situations and help them to learn how to solve real supply chain management problems.

Electronic Commerce (3 credits)

This course introduces the key aspects of electronic commerce including its conception, framework, and the relevant technology development; specific topics that will be covered include B2C e-retailing, online marketplace, B2B enterprise collaboration, emerging e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, and e-commerce security management. This course attaches special importance to business principles and management practices in electronic commerce, and guides the students to understand and discuss the key topics of e-commerce through a large number of real cases.

Enterprise Resource Planning (3 credits)

This course introduces the frequently used information systems in organizations, including Enterprise Resource Planning (ERP) systems, customer relationship management system, supply chain management system, etc. Students can gain knowledge of these systems, which are related to enterprise resource planning. This course will use SAP systems or other ERP systems to introduce Enterprise Resource Planning (ERP) systems and therefore enable students to understand the applications of Enterprise Resource Planning (ERP) systems in different industries through practical operations.

Sales Management　(3 credits)

This course provides a systematic elaboration on management of sales business, sales planning, sales force, sales channels and sales indexes, etc., which enables students to fully understand and master the knowledge, methods, tools and cases of sales management. After the completion of this course, students are able to acquire the essential core competence of sales managers, and apply the specific sales management tools to deal with issues including budgeting, sales forecasting and design of sales regions.

Business Statistics (3 credits)

The purpose of this course is to introduce narrative and inferential statistics, the fundamentals of statistical theory and the practical application of statistics, and the use of statistical tools to collect, organize, and analyze information in order to understand the known world and to make inferences about the unknown world. This course allows students who have never been exposed to statistical methods to further develop the ability to apply statistical concepts and develop independent thinking to solve problems, understand facts, interpret news reports, and develop the ability to analyze and interpret data.

Theory and Practice of Operations Management (3 Credits)

This course introduces fundamental concepts and theories of operations management, with a focus on practical operations in global multinational enterprises. It provides an overview of the design, planning, and strategic implementation frameworks used by international corporations. Through a series of conceptual frameworks and analytical discussions, students will learn to apply theoretical knowledge into practical scenarios within global enterprises. The curriculum emphasizes the integration of operational strategies to address real-world challenges, while exploring future development trends in international business operations. Key topics include supply chain optimization, process innovation, cross-cultural management, and sustainability practices in a globalized economy.

Special Topics in Operations Management (3 Credits)

This course introduces operations management, logistics management, and marketing management in global multinational enterprises, while exploring future development trends and cutting-edge industry innovations. Through case studies and strategic analyses, students will gain in-depth insights into the operational challenges and opportunities faced by international corporations in an interconnected global economy.

Global Operations in Strategic Management (3 Credits)

This course systematically examines the fundamental theories and practices of global business management, covering the evolution, characteristics, structures, and contractual frameworks of multinational operations. It establishes a foundational understanding of global business models, analyzes emerging trends in international enterprises, and provides an in-depth exploration of targeted strategic solutions and management models for cross-cultural organizational challenges. Key modules include global supply chain optimization, transnational risk mitigation, and adaptive leadership strategies for dynamic markets.

Intelligent Algorithms and Control (3 Credits)

This course will introduce the new subject directions, new technologies, and new application fields that are currently emerging based on the development of automation and systems engineering. To enable students to understand the latest trends in contemporary automation and systems engineering.

Artificial Intelligence (3 Credits)

This course is to briefly cover Artificial Intelligence with its basic concepts, important techniques, representative applications, and challenges, and therefore provide students a foundation for their further studies in artificial intelligence and intelligent systems. The main topics discussed include: a brief history of artificial intelligence, problem solving, representation and reasoning, knowledge-based system, a brief introduction to AI languages, and intelligent techniques and intelligent systems. Throughout this course, students are expected to further understand the important concepts of intelligent techniques, the role of intelligent system in today’s IT application areas, and basic ideas of designing and developing knowledge-based systems.

International Market Analysis and Strategy (3 Credits)

The course focuses on the development of skills to understand the issues that managers face in operating in international markets. Students will develop an understanding of the conceptual frameworks that clarify the relationships between policies and domestic and global strategies. They will also have the opportunity as a team project to develop a proposal that focuses on a key strategic decision involved in entering an overseas market for the first time; or expanding existing operations into a new foreign market as part of a corporate strategy. They will develop an understanding of the constraints and advantages in developing a new overseas market and managing existing offshore operations with new challenges. This course analyses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign markets attractiveness; understanding the impact of differences in legal, socio-cultural, political, technological and economic regimes, evaluating international political and economic risks, building and operating global networks, including entry mode choices, etc.

Theory and Practice of Global Food and Beverage Operations Management (3 Credits)

This course mainly explains the basics of global catering management, global catering market and equipment, global catering services and psychological behavior, and internal catering personnel management. At the same time, it helps students understand the positioning analysis of the global catering market, as well as the importance, timeliness and complexity of global catering marketing management. It also applies theory to actual global catering management, and flexibly combines theory with practice.

Special Topic of Global Food and Beverage Operations Management (3 Credits)

This course mainly uses special lectures to explain the theory and practice of global catering management, describe the global catering market trends and current situations, share different types of global catering cases, and analyze and apply theories to actual global catering management cases, flexibly combining theory with management practice.

Global Food and Beverage Operations in Strategic Management (3 Credits)

This course covers the theory and significance, development and construction of global catering strategic management. It analyzes and discusses the essence of global catering strategic management, the development of the global catering industry and the creation of corporate brands. It explains the customer service, human resources, leadership management and catering technology used in global catering companies, and integrates the general theory into the global catering management strategy.

Food Safety and Quality Control (3 Credits)

This course covers the microbial and chemical contamination of food and its prevention, the prevention of foodborne diseases and food poisoning, food safety risk analysis, and the application of new technologies in ensuring food safety. Food quality management mainly introduces the safety control in the process of food processing, and the course introduces the safety control issues in food processing from practice to theory according to the basic requirements of quality and safety management of modern food enterprises.

Food research and development (3 Credits)

This course is an applied course that introduces the entire research and development process of food, including common food, new food and functional food, etc., and is a compulsory course suitable for undergraduates in food science, food engineering and other related disciplines. The main content of the course includes the development of the food industry, consumer preferences and market positioning, product design concepts, main components and functional components of food, determination of physical and chemical properties of food, sensory and tasting evaluation system, use of food additives, market research and promotion of products, etc.

Fundamental Nutrition (3 Credits)

Fundamental Nutrition is a course that studies the effects of food and nutrients on human health, based on disciplines such as biology and biochemistry. It covers proteins, fats, carbohydrates, minerals, vitamins, the absorption and metabolism of water in the human body, biological functions, the effects of deficiency and excess on human health, and dietary sources.

Theory and Practice of Chain-Store Enterprises (3 Credits)

This course mainly introduces the basic concepts and theories of chain franchising, introduces the practical operations of chain franchising enterprises, and outlines the design and planning of chain franchising systems and pre-franchising preparations. Through a series of introductory concepts, analysis and discussion, and practice in chain franchise enterprises, the learned theories are applied to the actual work of chain franchise enterprises, so as to explore the future development direction of chain franchise.

Special Topic of Chain-Store Operations Management (3 Credits)

This course will start with the operation management, logistics management and marketing management of chain enterprises, and then explain and explore the future development of chain enterprises. At the same time, it will also include explanations of the latest development trends of the current business industry, so that students can have a deeper understanding of chain operation management.

Franchising in Strategic Management (3 Credits)

This course teaches the basic theories and knowledge of franchise management. It systematically explains the origin, characteristics, structure, nature and contractual documents of franchise models, explains the basic framework of franchising, analyzes the development trend of franchise enterprises, and deeply explores targeted strategic plans and management models.

Intelligent Algorithms and Control (3 Credits)

This course will introduce the new subject directions, new technologies, and new application fields that are currently emerging based on the development of automation and systems engineering. To enable students to understand the latest trends in contemporary automation and systems engineering.

Artificial Intelligence (3 Credits)

This course is to briefly cover Artificial Intelligence with its basic concepts, important techniques, representative applications, and challenges, and therefore provide students a foundation for their further studies in artificial intelligence and intelligent systems. The main topics discussed include: a brief history of artificial intelligence, problem solving, representation and reasoning, knowledge-based system, a brief introduction to AI languages, and intelligent techniques and intelligent systems. Throughout this course, students are expected to further understand the important concepts of intelligent techniques, the role of intelligent system in today’s IT application areas, and basic ideas of designing and developing knowledge-based systems.

Special Topic of Central Kitchen and Logistics Management (3 Credits)

This course uses special lectures to explain the process of central kitchen planning, the selection of required equipment and utensils, increase the understanding of the use of systems and storage equipment, share ergonomics and the introduction of various equipment requirements, and talk about the management and maintenance of central kitchen equipment. It also provides detailed explanations on production, hygiene, safety and purchase. At the same time, students are guided to understand the actual logistics management process, analyze and explore logistics cases, and understand the solutions of actual companies to logistics problems.

Internship and Report (15 Credits)

Students taking this course can adapt and improve themselves from theoretical learning of global operations management to practical operations through corporate internships. By learning and practicing basic skills in the global operations management industry and practicing basic knowledge such as customer service, students can apply what they have learned to the practice of the global operations management industry, discover and solve problems in practice, and help students connect theory with actual operations and use the professional knowledge and skills they have learned to solve practical problems encountered in global operations management.

Graduation Thesis (15 Credits)

Students who take this course can develop independent research and analysis capabilities on global management-related literature and demonstrate their skills in handling global management-related projects by writing graduation papers related to global management. Writing a paper is an important part of the academic research and learning process. It not only exercises students' critical thinking, analysis and problem-solving abilities, but also improves their writing and expression skills.

International Exchanges and Report (15 Credits)

Students who take this course can learn the core systems and insights of various countries on global business management through overseas exchanges, expand their international horizons and strengthen their self-learning ability, establish personal interpersonal relationships in various parts of the world, experience different customs and traditions, understand the norms and habits of different places, and recognize the local culture of various countries, thereby cultivating a worldview and diversity.

English I (3 credits)

The course enables students with enhanced knowledge of language expressions and grammar points by means of readings of selected English essays and with expanded lexicon by means of drills of key English vocabulary. Through learning and practicing various reading skills, students can improve their reading efficiency and basic reading ability. Furthermore, the course exposes students to and takes them to appreciate writings of various types and topics and writing techniques and encourages students to express thoughts and ideas in English, thus laying a solid foundation of writing basics for their future studies and career.

English II (3 credits)

English II aims to improve students’ listening and speaking abilities by means of practical exercises and drills in speaking and listening. Through a combination of carefully selected materials, specially designed curriculum and exhilarating class activities, the course helps to improve students’ English listening and speaking skills and lay a solid foundation for their future studies and career.

English III (3 credits)

The course improves students' comprehensive English ability through various reading and writing exercises. In class, students will learn how to use advanced reading skills such as inference, distinguishing between main and secondary content, understanding article structure, and evaluating the author's point of view to achieve efficient reading. At the same time, they will also effectively improve their ability to write in English through a large amount of thematic writing training.

English IV (3 credits)

English IV consists of two parts: conversational language and public speaking. The course aims to help students master communication skills in various situations in daily life and acquire the necessary skills for public speaking, so that students can express themselves in English confidently and fluently.

Chinese Reading and Writing (3 credits)

The course is a public compulsory basic course for students of all majors at Macau University of Science and Technology. It aims to implement the philosophy of general education (liberal arts education) and engage students to readings of great classics. By appreciating and analyzing exercises and writing drills, the course helps students to improve their reading abilities and writing skills in the area of Chinese literature and enrich their humanistic qualities.

Introduction to Constitutional Law and Basic Law (1 credit)

The course is a compulsory general education course open to non-law-major undergraduates. It lectures on the basic theories of the Constitution, and the corresponding sections in the Constitution regarding the state structure, governmental departmental system, basic rights and obligations of the citizens, election system, and party system. It also lectures on the formulation of the “One Country, Two Systems” principle and the Macao S.A.R. Basic Law, and the corresponding sections in the Basic Law regarding the relation of the Central People’s Government and the Macao S.A.R. Government, the basic rights of Macao citizens, and the political system of Macao.

Mathematics and Logic (3 credits)

This course provides students with essential basic concepts and calculation methods in analyzing math problems for further studies. Additionally, this course covers some informal logic and relevant parts of philosophy of logic. Students will learn to analyze and solve practical problems in their lives by mathematical method and logical method.

Public Speaking and Debating Skills (3 credits)

Face-to-face lecture on teaching objectives of public speaking and communication skills, Face-to-face lectures on key points of public speaking and communication skills, Study and observe highly recognized classic speeches, debate scripts and videos.

University Life (1 credit)

The course aims to facilitate the switch of roles and mentalities for fresh undergraduates by way of a series of comprehensive cross-disciplinary lectures and practices, so as to help the students to adapt to college life more quickly and easily, and help them to formulate plans for their post-college life.

General Study of Chinese & Western Cultures (3 credits)

General Introduction to Chinese and Western Cultures is a compulsory general education course open to all programs at the University. As its name suggests, the course comprises two parts, a Chinese Culture section and a Western Cultures section. The Chinese Culture section teaches mainly historical knowledge and culture, ancient literature and culture, artistic theories and culture, and history and culture relating to Chinese science and technology. By way of a series of systematic lectures, the course aims to enable undergraduates of all majors at the University to grasp the basic historical thread of occurrence, development and evolution of traditional Chinese culture, familiarize with the major events and figures in the course of development of the traditional Chinese culture, appreciate the spirits and cultural essences of various times, and build up knowledge on the dynamic relations, respective characteristics and interconnections of the main development stages of traditional Chinese culture. This in turn provides the students with a solid knowledge base, which they may need in their future studies of various sub-sections of Chinese culture from different professional perspectives.

The Western Cultures section tackles mainly topics such as ancient Greek culture, ancient Romanic culture, mid-century Christianity culture and western contemporary cultures. By way of a series of systematic lectures, the course aims to enable undergraduates of all majors at the University to grasp the basic historical thread of occurrence, development and evolution of western cultures, familiarize with the major events and figures in the course of development of the western cultures, appreciate the spirits and cultural essences of various times, and build up knowledge on the dynamic relations, respective characteristics and interconnections of the main development stages of western cultures. This in turn provides the students with a solid knowledge base, which they may need in their future studies of various sub-sections of western cultures from different professional perspectives.

Information Technology (2 credits)

By way of lectures, the course aims to introduce the latest development in information science and technology and their applications in daily life. Specific topics include the Internet, Internet of things, big data, computer visuals, artificial intelligence, image processing, computer graphs, mobile applications, data analysis methodologies, etc.

Physical Education and Sports (2 credit)

Physical Education and Sports include general physical education and competitive events, and the latter also includes eSports. The instruction of sports consists of basketball, volleyball, international standard dance, martial arts, Taijiquan, fencing, karate, track and field, etc.

The course objectives of competitive events, eSports included, are as follows. First of all, they will provide an alternative to general education and enhance students’ confidence in eSports. Secondly, these subjects help students develop general skills and knowledge in eSports, including teamwork, tactical analysis and interpersonal skills, and students can build a solid foundation in these areas. Thirdly, they motivate students to work harder and cultivate their self-learning abilities, with which they can continue further study independently.

Students may choose any of these subjects according to their interests. In the future, the University may offer a wider range of choices in sports and competitive subjects if such demands rise.

Special Topic in Science and Technology (2 credits)

This course adopts a variety of teaching methods, including lectures, practice, talks, tutoring, and others, offers special-topic lectures related to science and technology, and therefore provides opportunities for students to discuss and investigate on the relevant matters and broaden their knowledge span on science and technology.

Special Topic in Social Science (2 credits)

The course adopts a variety of teaching approaches such as lectures, practices, talks and tutoring, offers special-topic projects related to social sciences for students to engage in discussions and research, in the hope of broadening the students’ knowledge spans in the relevant professional areas.

Special Topic in Humanities and Arts (2 credit)

The course will adopt an integrated approach combing lectures, practices, talks and guided tutorials to address special topics in relation to humanities and arts. By engaging students in discussions and research, the course helps students to stimulate students’ interest in learning, and broaden their knowledge spans in the relevant fields.